Feeding Chart 

Paul's four prepared foods are intended as a supplement (or enhancement) to your pet's meal that introduces real, high-quality, whole-food ingredients into a dog's diet. Below is a guide for how much of Paul's Custom Pet Food to feed based on your pet's weight and daily caloric intake. Note your pet's ideal caloric intake might differ based on its unique dietary needs, including age and activity level. Always seek the advice of your veterinarian if you have any questions about your pet’s dietary needs. And please note that total daily caloric intake includes treats (no fun, we know).  


The following are many of the ingredients we use in Paul's Custom Pet Food. Hover your mouse over each ingredient to read about its health benefits. Note not every ingredient will agree with your pet; this is general nutritional info only. 

Our Ingredients

A low-fat, high protein meat ideal for pets whose lifestyles can't easily sustain a high-fat meat like beef. 

A low-fat, high protein meat ideal for pets whose lifestyles can't easily sustain a high-fat meat like beef. 

A naturally lean source of important minerals such as potassium. 

A naturally lean source of important minerals such as potassium. 

Liver is naturally rich in vitamin A and iron, while the heart is a great source of essential amino acids and heart-healthy enzymes.

Liver is naturally rich in vitamin A and iron, while the heart is a great source of essential amino acids and heart-healthy enzymes.

A low-calorie source of calcium, fiber, heart-healthy antioxidants, and vitamins A, E, and C. 

A low-calorie source of calcium, fiber, heart-healthy antioxidants, and vitamins A, E, and C. 

Rich in fiber and vitamins K and C. 

Rich in fiber and vitamins K and C. 

A source of vitamins A, K, and C that can improve and protect your pet's heart and blood sugar levels. 

A source of vitamins A, K, and C that can improve and protect your pet's heart and blood sugar levels. 

Low calorie and rich in fiber. 

Low calorie and rich in fiber. 

A source of fatty acids that can improve a pet's coat and digestion and ward off infection. 

A source of fatty acids that can improve a pet's coat and digestion and ward off infection. 

A rich source of monounsaturated fats that defends the immune system and helps your pet's coat. 

A rich source of monounsaturated fats that defends the immune system and helps your pet's coat. 

Adds moisture, flavor, and protein. 

Adds moisture, flavor, and protein. 

Pumpkin is rich in fiber and beta carotene, and aids in puppy digestion. 

Pumpkin is rich in fiber and beta carotene, and aids in puppy digestion. 

High in protein and (good!) fats -- and dogs love it. 

High in protein and (good!) fats -- and dogs love it. 

Goat's milk is easier to digest than cow's milk, and is rich in a number of beneficial enzymes, fatty acids, and electrolytes. 

Goat's milk is easier to digest than cow's milk, and is rich in a number of beneficial enzymes, fatty acids, and electrolytes. 

A source of antioxidants, lycopene, and carotenes. Parsley can also soothe your pet's stomach. 

A source of antioxidants, lycopene, and carotenes. Parsley can also soothe your pet's stomach. 

Low calorie and rich in vitamins K, Bi and B2, folate, and iron. (Note: while the asparagus' close relative, the asparagus fern, is toxic to dogs, asparagus stalks are fine!)  

Low calorie and rich in vitamins K, Bi and B2, folate, and iron. (Note: while the asparagus' close relative, the asparagus fern, is toxic to dogs, asparagus stalks are fine!)  

A popular bioflavonoid with anti-inflammation effects and lots of fiber. 

A popular bioflavonoid with anti-inflammation effects and lots of fiber. 

Full of enzymes and amino acids, shiitake mushrooms are an excellent choice for supporting your pet's immune system. 

Full of enzymes and amino acids, shiitake mushrooms are an excellent choice for supporting your pet's immune system. 

A rich source of vitamin C and carbohydrates for high-energy dogs with active lifestyles. 

A rich source of vitamin C and carbohydrates for high-energy dogs with active lifestyles. 

Rich in vitamins, antioxidants, and minerals that fight aging, as well as dietary fiber. 

Rich in vitamins, antioxidants, and minerals that fight aging, as well as dietary fiber. 

A source of protein that also provides vital fibers that help regulate your pet's blood sugar. 

A source of protein that also provides vital fibers that help regulate your pet's blood sugar. 

A flavorful source of fiber and vitamins A and C. 

A flavorful source of fiber and vitamins A and C. 

A rich source of fiber, antioxidants, and phytochemicals. Their size and flavor make frozen blueberries a great treat for pets! 

A rich source of fiber, antioxidants, and phytochemicals. Their size and flavor make frozen blueberries a great treat for pets!