About Us

At Paul’s Custom Pet Food, we prepare fresh, handmade, complete and balanced dog food for your adult canine companion and fresh food toppers for cats. We prepare custom recipes in conjunction with your veterinarian or a veterinary nutritionist.


Our story began in 2010 when Hunter’s groomer discovered a lump the size of a walnut below his jaw. We had it biopsied and learned it was malignant: Hunter had cancer. Our traditional veterinarian recommended we see a veterinary oncologist right away. We met with a doctor and team of assistants who examined Hunter and walked us through the results of the biopsy. They informed us that his cancer was aggressive, and he had six months to live. We were given the option of surgery, followed by chemotherapy and radiation. At the time, Hunter was just over three years old.

After much discussion, we decided not to take the recommended action. We shared the news with friends and family. A friend insisted we see Dr. Hannah Wells, former chief of staff and practitioner of Traditional Chinese Veterinary Medicine at Health & Wellness Animal Hospital in Hampton Falls, New Hampshire. We had an appointment with Dr. Wells the next day.

Dr. Wells studied Hunter’s history, biopsy results, oncology report, and conducted a thorough examination of him, including analysis of his chi. She explained that as a young and energetic Golden Retriever, he ran hot and that the tumor and cancer were also hot. She indicated he would need cool foods and herbs to fight the cancer, and asked if we were willing to switch him from processed to whole foods. “Of course we are,” Paul said.

Dr. Wells prescribed a mix of Chinese herbal medicines and a recipe for Hunter. She explained the differences between cool foods and hot foods, the importance of whole, chemical- and processed-free pet food, and the fundamental way that food interacts with each pet’s unique body.

After eating a whole-foods diet and beating all odds for over ten years, Hunter passed away at home in June of 2019 in Paul and Lynn’s arms. He was almost 13 years old. Today, we continue our commitment to making fresh, wholesome, clean food for your pets in Hunter’s name.

Purchase Hunter-approved food here.