About Us

At Paul’s Custom Pet Food, we prepare fresh, ethically sourced, organic, handmade pet food for your best friend. Our food may be used as a topper, or customized to meet your pets’ complete dietary needs.

Our story began in 2010 when Hunter’s groomer discovered a lump the size of a walnut below his jaw. We had it biopsied and learned it was malignant: Hunter had cancer. Our traditional veterinarian recommended we see a veterinary oncologist right away. We met with a doctor and team of assistants who examined Hunter and walked us through the results of the biopsy. They told us his cancer was aggressive, and that he had six months to live. We were given the option of surgery, followed by chemotherapy and radiation, and told we needed to take immediate action. At the time, Hunter was just over three years old.

After much discussion, we decided not to take the recommended action. We shared the news with friends and family. One friend insisted we see Dr. Hannah Wells, former chief of staff and practitioner of Traditional Chinese Veterinary Medicine at Health & Wellness Animal Hospital in Hampton Falls, New Hampshire. We had an appointment with Dr. Wells the next day.

Dr. Wells studied Hunter’s history, biopsy results, oncology report, and conducted a thorough examination of him, including analysis of his chi. She explained that as a young and energetic Golden Retriever, he ran hot and that the tumor and cancer was also hot. She indicated he would need cool foods and herbs to fight the cancer, and asked if we were willing to switch him from processed to whole foods. “Of course we are,” Paul said.

Dr. Wells prescribed a mix of Chinese herbal medicines and a recipe for Hunter. She explained the differences between cool foods and hot foods, the importance of whole, chemical- and processed-free pet food, and the fundamental way that food interacts with each pet’s unique disposition.

Seven years later (we happily update this sentence yearly), Hunter is as energetic as a puppy. Although the basic recipe for his diet remains the same, we have made adjustments along the way pursuant to Hunter’s changing dietary needs and as he’s aged. Despite a little white around his nose and eyes, Hunter shows no signs of slowing down (sometimes to our chagrin). We joke that through food and plant-based medicine, we might just have discovered the canine fountain of youth.

And the lump below his jaw is gone.

Purchase Hunter-approved food here.