FAQs

Do you sell your pet food in stores?

Currently, we sell direct-to-consumer at farmers' markets, events, and via our website. We have chosen to sell at one independent pet food store located in our home town. Please check the Where to Find Us page for the latest listings.

Do you make food for dogs and cats, or just dogs?

At this point, we make dog food mixers/toppers, custom, complete dog food, and dog treats. We work with veterinarians to prepare made-to-order food for cats. We also grow organic oat grass that cats love.

Is your pet food nutritionally balanced for all life stages?

Our fresh-frozen, prepared pet food and treats qualify for supplemental feeding as determined by AAFCO, the organization that oversees the pet food industry. That means our food is designed for use as an enhancement to high-quality dry or canned food, or should be served with a pet vitamin/mineral. We make complete and balanced custom meals based on individual recipes. All of our prepared fresh-food toppers can be made complete and balanced on a custom basis.

Do I need a veterinarian's recipe to purchase food from you?

You do not need a recipe for our line of fresh-frozen, prepared wet food or treats. For custom orders, we work with pet owners and veterinarians or pet nutritionists to create meals.

What is "custom pet food"?

Custom pet food is food a veterinarian or a pet nutritionist recommends for the specific needs of your pet. We are happy to customize our existing recipes to meet your pet's dietary needs, or we will source ingredients and create entirely new recipes to meet your pet's needs.

How do I go about finding a holistic veterinarian or pet food therapist for my pet?

To locate a holistic veterinarian or pet food therapist, visit the Find a Holistic Veterinarian page of the American Holistic Veterinary Medical Association. Type in your zip code, and the site will list holistic vets and nutritionists in your area.

Why is your food better than other all-natural, raw, or organic pet food I can buy online or in a store?

All of our food is free of synthetic chemicals, added growth hormones, antibiotics, genetically engineered ingredients, and preservatives. We do not use any feed-grade ingredients, by-products, or rendered ingredients, nor do we process our food to be shelf-stable.

Our food is fresh, human-quality food sourced personally from local farmers and/or businesses. We obtain ingredients just as restaurants do. In fact, Paul has voluntarily obtained a Serv-Safe certification for human food preparation. Our food is prepared in small batches, cooked gently, and immediately frozen to maintain its nutritional value.

What are some of the ingredients you use?

Naturally, ingredients vary depending upon the recipe. However, we use poultry, meat, and fish that is raised ethically and free of added growth hormones and antibiotics. We use local and organic fruits and vegetables that are grown from non-genetically engineered seeds, and all dried goods such as buckwheat or brown rice flour are free of synthetic chemicals and preservatives.

How is your food prepared?

Our food is prepared by hand in a board-of-health-certified human-food kitchen. All supplemental wet food is packaged fresh-frozen and delivered or shipped frozen. Our treats are freshly baked by hand and delivered or shipped fresh. We do not use a co-packing facility; we oversee all production personally.

How long will the food last if it's frozen?

All of our recipes are packaged fresh-frozen to maintain nutritional integrity and longevity. You should treat our pet food as you would human food, as it is made of exactly the same ingredients. According to the USDA Food Safety and Inspection Service, "Frozen foods remain safe indefinitely; freezer storage recommendations are for quality (i.e., taste) only." Once thawed, the wet food should last three to four days in the refrigerator. The cookies have a months-long shelf life, as there is less than 5% moisture in each recipe.

Does my pet have to be sick in order for me to get a vet's recommendation or recipe?

No. In fact, we believe good health begins when your pets are young. The best course of action with any pet is to feed them real food from the beginning of their lives.

My pet has food allergies. Do you cook special food for pets with allergies?

Yes. We will customize food to reflect the dietary needs of your pet.

Will you change the recipe based on my pet's changing dietary needs throughout its life?

Yes. Just as we humans do not continue to consume baby food throughout our lives, your pet's dietary needs will change depending on his or her life stage and other factors. We will modify a recipe based on the changing dietary needs of your pet.

What is the cost of your pet food?

The cost of our pet food is proportionate to the ingredients in the recipe. Please visit the Menu+Store page for ingredients and pricing. Keep in mind that Paul's Custom Food is recommended as a supplement, not as a full meal. Your pet could need a tablespoon or a cup a day, depending on its size, age, breed, or individual needs. For information about dog food and amounts, please consult your veterinarian and our feeding chart.

Do you have a minimum for ordering?

There is no minimum for our ready-made menu options. We do require a full-batch minimum for custom or special orders.

Do you deliver?

Yes. Door-to-door delivery is FREE within a 20-mile-radius of New Milford, Connecticut and on farmers' market days in Litchfield and Fairfield Counties, Connecticut. Door-to-door delivery charges begin at $25 per delivery from 20 to 30 miles from New Milford. We ship orders beyond 30 miles based on freight quotes from cost-effective and reputable shipping companies. See our Shipping page for more information.

Do you ship out of state?

We currently ship frozen food throughout the Northeast unless special arrangements have been made. We ship cookies and dry treats anywhere within the United States.

How long does it take between the time I place an order and delivery?

We ask for a 5 business day turnaround between order and delivery.

Do you guarantee that your food will improve my pet's health?

We are not veterinarians or pet nutritionists, nor can we diagnose a problem or prescribe a diet for your pet. We will make suggestions for your pet based on the information you provide us, but we recommend you consult with a veterinarian or pet nutritionist if you have any concerns about your pet's health, or are changing the diet of a pet, especially if your pet is sick and medications or other treatments are being used.

What is so special about your food that I cannot make at home?

We love it when people tell us they prepare their dog or cat's food. But we also know from experience that sometimes it's not possible due to time or other constraints. We are experts at sourcing ingredients; we have personal relationships with over a dozen farmers who grow or raise the ingredients that go into our food. We pride ourselves on transparency, not something attainable when purchasing ingredients from mass-produced operations.

Who creates your recipes?

All of our recipes have been reviewed and by a Diplomate of Veterinary Nutrition. There are fewer than 80 such professionals in the entire world. We have them re-reviewed at least annually to ensure we are applying the most current information in pet food nutrition. And all of them are tested for a nutritional profile by a third-party independent lab.

Is your food licensed?

Yes! Every item sold as pet food must be lab-tested for a nutrient profile and licensed by the state department of agriculture. That includes fresh food and any item presented publicly as consumable for pets.

Do you provide a guarantee?

We guarantee that most dogs will love our food. If, for some reason, yours is in the rare minority, we will refund your money, offer store credit, or an exchange for any of our products, on a case by case basis.