Why Make the Switch to Real Food?

The Invention of “Pet Food”

It seems silly to ask why you would give fresh, real, whole food to your pet. When we as humans eat well, we feel well. Wouldn’t the same be true for your furry friends?

Why is it, then, that the veterinary profession is the only one in medicine to promote processed over fresh food? Pets didn’t always eat processed food. Prior to the advent of cereal for humans and, by extension, kibble for pets, dogs and cats ate real food — at one time in the wild, and then later on the farm and in homes. Rarely did we hear about diseases and conditions such as cancer, diabetes, and allergies in pets.

It wasn’t until a public service announcement by a processed pet food company warning of the danger of “table scraps” that pet guardians almost universally stopped feeding their pets fresh food. We never questioned the source of the pronouncement; many veterinarians and pet parents simply bought the admonition (and still do) hook, line, and sinker. Cheap, processed, dry food proliferated. And our companion animals are suffering.

Does that mean anything goes when it comes to fresh food? Of course not. Junk food, table scraps of fried and fatty foods, and food that is toxic to animals are off limits.* But making the switch to real, fresh food — in whole or part — simply makes sense.

The Health Benefits of Real Food

Indeed, those who feed their companion animals a fresh-food diet report seeing benefits almost immediately after making the switch from dry, including:

  • A shiny coat
  • Improved digestion
  • Increased energy
  • Better weight management
  • Fresher breath
  • Clearer eyes, and, perhaps most importantly, 
  • Crazy excitement at mealtime!

And that might just be the tip of the iceberg. As our own dog Hunter demonstrates, pets with chronic diseases often thrive on fresh food.

Simply put, a whole-foods diet made up of high-quality meats, vegetables, fruits, complex carbohydrates, and healthy fats is more natural than overly processed, dry nuggets of so-called food with questionable ingredients. In addition, most commercial dry food — aka kibble — is filled with sugar in the form of simple starches. As we know, sugar is suspected of causing weight gain, diabetes, and other diseases. Is it any wonder, then, that our companion animals exhibit the same diseases that we do? What shape would you be in if you ate cereal every day, twice a day, for your entire life?

You don’t have to take our word for it. Take the word of veterinarians and pet nutritionists who advocate the benefits of fresh, real food (including the nutritionist we recommend). We’re sure you will conclude — as we have — that the answer to the question of Why Real Food? is a simple one. Why would you feed anything else?

Know the Ingredients in Your Furry Friend’s Food

At Paul’s Custom Pet Food, we are fanatical about sourcing. Many of the ingredients in our food are organic and sourced from farms within 50 miles of our kitchen in Northwest Connecticut. We create all recipes by hand in small batches, overseeing every aspect of production personally. We do not use co-packers or distributors.

All of our food is free of antibiotics and added growth hormones. We never use meat meals, rendered ingredients, fillers, added sugar, corn, wheat, soy, or empty carbohydrates such as white pasta, rice, or potatoes (unless recommended by a veterinarian for a custom recipe). All food is made in a commercial kitchen used for preparing human food.

We believe in transparency. We invite you into our “people food” kitchen, or on a tour with us to the farms where we get our ingredients. We have nothing to hide, nor should any brand of pet food you trust. You have a right to know what goes into your best friend’s food.  If the brand you use now is not as transparent as Paul’s Custom Pet Food, isn’t it time to switch?

Below are a few of the ingredients we use at Paul’s Custom Pet Food, along with a few of their nutritive benefits. Please visit this page often, as we are constantly searching out the healthiest ingredients and new recipes to add to our menu.

*For a list of foods considered toxic to dogs and cats, visit: https://www.aspca.org/pet-care/animal-poison-control/people-foods-avoid-feeding-your-pets 

Fresh, Ethically Sourced, Wholesome Ingredients

Meet Our Nutritionist

Diana Laverdure-Dunetz, MS

Paul’s Custom Pet Food works closely with Diana Laverdure-Dunetz, MS, an award-winning canine health writer and canine nutritional consultant, on concerns related to pet nutrition. In addition to meeting with her regularly, we recommend Diana to pet parents who need a comprehensive analysis of their dog’s nutritional needs, especially sick dogs. For more about Diana, please visit our Custom Recipes page.