Why Real Food

Why Real Food

Fresh, Handmade,
Whole-Food Ingredients


New research demonstrates that feeding a whole-foods diet made up of fresh, high-quality meats, vegetables, fruits, complex carbohydrates, and healthy fats is better than a diet made up of processed food or feed. 

The Invention of “Pet Food”


It seems silly to ask why you would give fresh, real, whole food to your pet. When we as humans eat well, we feel well. Wouldn’t the same be true for your furry friends?

Why is it, then, that the veterinary profession is the only one in medicine to promote processed over fresh food? Pets didn’t always eat processed food. Prior to the advent of cereal for humans and, by extension, kibble for pets, dogs and cats ate real food — at one time in the wild, and then later on the farm and in homes. Rarely did we hear about diseases and conditions such as cancer, diabetes, and allergies in pets.

It wasn’t until a public service announcement by a processed pet food company warning of the danger of “table scraps” that pet guardians almost universally stopped feeding their pets fresh food. We never questioned the source of the pronouncement; many veterinarians and pet parents simply bought the admonition (and still do) hook, line, and sinker. Cheap, processed, dry food proliferated. And our companion animals are suffering.

Does that mean anything goes when it comes to fresh food? Of course not. Junk food, table scraps of fried and fatty foods, and food that is toxic to animals are off limits.* But making the switch to real, fresh food — in whole or part — simply makes sense.
Paul Packing Food

Know the Ingedients


At Paul’s Custom Pet Food, we take sourcing seriously. Many of the ingredients in our food are sourced from farms within 50 miles of our kitchen in Northwest Connecticut. We create all recipes by hand in small batches, overseeing every aspect of production personally. We do not use co-packers or distributors for our fresh food.

All recipes are free of antibiotics and added growth hormones. We never use meat meals, rendered ingredients, fillers, added sugar, corn, wheat, soy, or empty carbohydrates such as white pasta, rice, or potatoes (unless recommended by a veterinarian for a custom recipe). All food is made in a commercial kitchen used for preparing human food.

We believe in transparency. We invite you into our kitchen or on a tour with us to the farms where we get our ingredients. 

Below are a few of the ingredients we use at Paul’s Custom Pet Food.

*For a list of foods considered toxic to dogs and cats, visit: https://www.aspca.org/pet-care/animal-poison-control/people-foods-avoid-feeding-your-pets 

The Health Benefits of Real Food


Those who feed their companion animals a fresh-food diet report seeing benefits almost immediately after making the switch from highly processed foods, including:

  • • A shiny coat
  • • Improved digestion
  • • Increased energy
  • • Better weight management
  • • Fresher breath
  • • Clearer eyes, and, perhaps most importantly,
  • • Excitement at mealtime!

And, as our own dog Hunter demonstrates, pets with chronic diseases often thrive on fresh food.

Don’t take our word for it. Take the word of veterinarians and pet nutritionists who advocate the benefits of fresh, real food (including the veterinary nutritionists we work with). We’re sure you will conclude — as we have — that the answer to the question of Why Real Food? is a simple one. Why would you feed anything else?


We are so thankful we have found PCPF! We have tried homemade diets for our pups in the past but gave up as it took too much time and was really a hassle. We discovered PCPF and are so grateful for the all-natural human-grade ingredients they use. Paul and Lynn are extremely helpful, their deliveries are always fresh and on time. I highly recommend feeding your precious pet PCPF as I believe it will not only improve their quality of life but extend it as well.

- Dreamer
Florida and New Hampshire

Fresh, Ethically Sourced, Wholesome Ingredients

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Ethical Sourcing of Ingredients


Paul’s Custom Pet Food makes every effort to source ingredients from farms within 50 miles of our human-food kitchen in Northwest Connecticut. This is especially true spring through autumn when the local bounty is abundant. To compensate for six months of winter — and the resultant dearth of local food — Paul preserves as much of the harvest as possible, ensuring the support of local food and farmers as far into winter as possible.

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Please contact us via email at info@paulscustompetfood.com or call 860 912-2910 if you have any trouble ordering. Thank you!