The Invention of “Pet Food”
It seems silly to ask why you would give fresh food to your pet. When we as humans eat well, we feel well. It’s the same for your furry friends. Then why is the veterinary profession the only one in medicine to promote processed over fresh food?
Pets didn’t always eat processed food. Prior to the advent of cereal for humans and, by extension, kibble for pets, dogs and cats ate fresh food — at one time in the wild, and then later on the farm and in homes. And they were healthier. Diseases and conditions such as cancer, diabetes, and allergies were rare.
It wasn’t until a public service announcement by a processed pet food company warning of the danger of “table scraps” that pet guardians almost universally stopped feeding fresh food. We never questioned the source of the pronouncement; many veterinarians and pet parents simply bought the admonition (and still do) hook, line, and sinker. Cheap, processed, dry food proliferated. And our companion animals have suffered since.
Does that mean anything goes when it comes to fresh food? Of course not. Junk food, table scraps of unhealthy food, and foods that are toxic are off limits.* But making the switch to real, fresh food — in whole or part — will go a long way toward making your companion animal healthy (and happy).
The Health Benefits of Real Food
You will see benefits almost immediately when you switch to fresh, including:
- A shinier coat
- Improved digestion
- Increased energy
- Better weight management
- Fresher breath
- Clearer eyes, and, perhaps most importantly,
- Crazy excitement at mealtime!
And that’s just the start. As our own dog Hunter demonstrates, pets with chronic diseases such as diabetes, kidney issues, and even cancer, benefit from fresh food.
Simply put, a whole-foods diet made up of high-quality meats, vegetables, fruits, complex carbohydrates, and healthy fats is more “bio-available” (digestible) than overly processed, dry pellets of non-food ingredients. In addition, most commercial dry food — aka kibble — is filled with sugar in the form of simple starch. As with humans, sugar causes weight gain, diabetes, and a whole host of diseases. Is it any wonder, then, that our companion animals exhibit the same diseases that we do? What shape would you be in if you ate cereal every day, twice a day, for your entire life?
You don’t have to take our word for it. Take the word of veterinarians and pet nutritionists who have studied the benefits of fresh, real food.** We’re sure you will conclude — as we have — that the answer to the question of Why Real Food? is a simple one. Why would you feed anything else?
Know the Ingredients in Your Furry Friend’s Food
At Paul’s Custom Pet Food, we are fanatical about sourcing. Most of our ingredients are organic and sourced from farms within 50 miles of our kitchen in Connecticut. We make all food by hand in small batches, overseeing every aspect of production personally. We do not use co-packers.
All of our food is free of antibiotics and growth hormones. We never use meat meals, rendered ingredients, fillers, added sugar, corn, wheat, soy, or empty carbohydrates such as white pasta, rice, or potatoes (unless recommended by a veterinarian for a custom recipe). All food is made in a commercial kitchen used for preparing human food.
We believe in transparency. We invite you into our “people food” kitchen, or on a tour with us to the farms where we get your pet’s ingredients. We have nothing to hide, nor should any brand of pet food. You have a right to know what goes into your best friend’s food. If the brand you use now is not transparent, it is time to switch.
Below are a few of the ingredients we use at Paul’s Custom Pet Food, along with their benefits to pets. Please visit this page often, as we are constantly searching out the healthiest ingredients and new recipes to add to our menu.
*For a list of foods considered toxic to dogs and cats, visit: https://www.aspca.org/pet-care/animal-poison-control/people-foods-avoid-feeding-your-pets
** Studies here. List in process.
Fresh, Ethically Sourced, Human-Grade Ingredients
Meet Our Nutritionist
Diana Laverdure-Dunetz, MS
Paul’s Custom Pet Food works closely with Diana Laverdure-Dunetz, MS, an award-winning canine health writer and canine nutritional consultant, on all concerns related to pet nutrition. In addition to meeting with her on a monthly basis, we recommend Diana to pet parents who need a comprehensive analysis of their dog’s nutritional needs. For more about Diana, please visit our Custom Recipes page.