Real Pet Food
Fresh, Healthier Food for Dogs + Cats
Handmade with ingredients you know by people you trust
Food, Not Feed
Why Make the Switch to FRESH Food?
The health benefits of a fresh, whole-foods diet include improved digestion, weight management, a shiny coat, clear eyes, fresh breath, and overall wellness – not to mention a happier pup!
But don’t take our word for it; read the latest research demonstrating that a fresh pet food diet made of human-grade ingredients is highly digestible!
A fresh, whole-foods diet made up of high-quality meats, vegetables, fruits, complex carbohydrates, and good fats is simply more healthful than processed food or feed.
Processed pet food/feed uses preservatives, salt, sweeteners, saturated fat, artificial colors, and flavor enhancers to promote shelf stability, texture, and palatability. We are proudly not shelf stable!
Ingredients You Know
At Paul’s Custom Pet Food, we take sourcing seriously. Many ingredients in our recipes are sourced from farms within 50 miles of our commercial kitchen in Northwest Connecticut.
We know our farmers and food producers by name and take pride in sourcing ethically every ingredient that goes into your pet’s bowl and treats.
Discover Our Story
Who we are
It wasn’t until our late dog, Hunter (pictured with us), contracted cancer at 3 years old that our eyes were opened to the realities of pet food — that what we assumed was food is, in fact, something else altogether: feed.
Turns out, most commercial dog and cat food includes ingredients not fit for human consumption or is processed in such a way it cannot be defined as food (despite what the label says).
“Why?” you might ask. It is a good question — one we never asked before Hunter got sick, and one we have not stopped asking since. The answer led us to form Paul’s Custom Pet Food with only one goal in mind — to make fresh, ethically sourced, gently cooked, and wholesome food — not feed — for your companion animals.
The story begins with Hunter’s diagnosis…
Real Food for Pets
Fresh, Handmade, Whole-Food Ingredients
Our mission is simple: to improve upon the well-being of your pet through healthful, fresh, nutrient-dense, and veterinarian-developed food.
Click here to shop for fresh, complete and balanced food for adult dogs.
Purchase a simple, meat-based fresh food that cats LOVE! Complete and balanced fresh cat food coming soon!
Order clean, single-ingredient simple snacks to share with your cats and dogs.
What began as a promise to our late-dog, Hunter, lives on through our new love, Herbie, and your dogs and cats, too. #paulspromise
Where Can You Find Paul’s Custom Pet Food?
Look for us at these farmers' markets, cafes, independent pet stores, or have us ship or deliver directly to your door!